The Newbies Guide to Traffic Generation
Everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”.
The World Wide Web has truly pervaded all aspects of human existence. Traffic generation is everything and everyone is going online now, and the move towards a totally connected world is not “if” anymore, it’s “when”.
Statistics show that up to 85% of the people who spend time online also purchase online. If you take the North American continent alone where more than 75% of the population have a broadband Internet connection at home, even if a fraction of these people buy online, it is still a huge market.
Online purchasing is also seeing tremendous growth and many companies are projecting a doubling of volume in just three years for traffic generation. If you take PayPal as a case in point, they have gone from $2 billion in payment volumes in 2002 to $16 billion in 2009 with revenues crossing $2.4 billion.